Display Banner Advertising
Real-time Bidding Display Campaigns
Targeting and retargeting customers with online display advertising to engage them with your brand is key to your business's success. Radical Stripe does display differently. We don't buy banner ads on websites. We purchase impressions in front of specifically-targeted customers using our Demand Side Platform programmatic buying trading desk. Our cutting-edge display advertising platform uses first- and third-party data to reach highly-targeted groups of potential and existing customers with banner ads tailored to your specific customer audiences.
Display marketing broadcasts your brand to your target audiences across millions of websites and mobile apps, no matter what device is being used. We optimize your display advertising campaigns towards clicks and conversions rather than impressions only. Display banner ads afford the opportunity to buy online advertising at a much lower, and more highly targeted cost than traditional outlets like TV, radio or print.
Using our unique buying platform Radical Stripe can help your advertising ROI increase dramatically with lower CPMs (cost per thousand impressions) than traditional ad networks. We can even use display retargeting to reach customers who have visited your website, watched your YouTube video, opened an email from you, left an item in their cart or visited your social media pages but never completed a final action. By retargeting them, we direct them back to your website to complete the desired action.
Several techniques we utilize to maximize your display marketing budget are:
- Programmatic buying via Demand Side Platform (DSP)
- 1st party data targeting
- Native advertising
- Site retargeting
- Mobile retargeting
- Cross-device retargeting
- Competitor retargeting
- Dynamic creative retargeting
- Coordinate targeting
- Email retargeting
- Viewable impression campaigns
- Engagement ads campaigns
- In-app ads
- Click-to-download app ads
- Behavioral
- Contextual
- Topical
- Managed placements