Promoted Online Videos

Video Marketing

Video advertising allows your business to reach customers while they view online videos on websites like YouTube. Videos tell a story about your band that can't be told through words and pictures alone. Promoting your online videos allows customers to view your story and click through to your website to learn more.

YouTube TrueView video ads are a family of ad formats where you pay when viewers choose to watch your ad, not simply when an impression is served. We can layer in targeting options such as demographic or geographic filters, and the opt-in nature of TrueView video ads provides natural targeting to reach engaged audiences.

In addition to YouTube advertising, Radical Stripe can promote your online video across millions of websites using our demand side platform trading desk. The targeting aspects available for banner ads are also available to target your video ads to potential and existing customers.

We can serve ads to people who watched your video but did not visit your website or complete a specified action. Our messaging will encourage the person to visit the website and complete the action. Videos can appear as either in-steam or in-display videos. To the advertiser’s advantage, for skippable videos you pay only when viewers choose to watch your ad, rather than when an impression is served. Non-skippable videos ensure that your message gets out and are charged on a cost per thousand impressions basis.

Here are several methods Radical uses to promote your online videos: