Social Media Networks: The Right Choice for Your Company

Besides being an outstanding venue for marketing, social media marketing allows you to connect directly and personally to potential customers and business partners all over the world with just a few clicks and keystrokes. The number of social media networks can be overwhelming. This overview should help you determine which are right for your business.

Use Facebook to . . .

  • Connect with over 1.4 billion members and 1 billion active daily users

  • Post informational and promotional content

  • Market your company to potential partners through business to business relationship building

  • Appeal to those who like visual communication and story telling

Use Twitter to . . .

  • Connect with the movers and shakers on the fastest growing social network, used monthly by 23% of the world’s online adult population

  • Express your company’s personality through posts

  • Engage directly with mass audiences

  • Build relationships with individual members of your audience

  • Communicate in real-time

Use LinkedIn to . . .

  • Join more than 3 million companies and 380 million users who have profiles on the world’s largest professional network

  • Network within your specific niche market

  • Share your expertise and gain knowledge

  • Increase visibility and awareness of your company because your audience exists on the network and communicates within groups

  • Leverage your individual employee knowledge by answering questions and further expressing your expertise

Use Pinterest to . . .

  • Market your business to over 70 million users (80% are female) on the social network that leads in ecommerce

  • Share products or highlight services

  • Maximize search engine optimization efforts

  • Express unique company personality

  • Build a sense of community with your audience

  • Become the go-to source of information in your area of expertise

  • Sell your products to the 88% of Pinterest users who purchase a product that they pin

Use Instagram to . . .

  • Count your business among the 70 million photos and videos uploaded every day’

  • Target the younger consumer ages 18 to 29, 53% of whom use Instagram

  • Tap into client creativity

  • Express your company’s image through photos and videos

  • Host photo-based campaigns and contests

Use YouTube to . . .

  • Reach more adults ages 18 to 34 than any cable TV network

  • Put a personable face on your organization

  • Extend brand messaging with video content

  • Increase search engine optimization efforts

  • Express your company’s creativity

  • Engage with your audience through contests and/or user-generated content

Use Google + to . . .

  • Join the second largest social network in the world with a 35% growth rate

  • Increase search engine optimization organically

  • Engage directly with potential clients and business partners through publically broadcasted Hangouts

As early 2015, 93% of organizations were using some form of social media marketing. Your competitors are doing it, and you should be too.

Let Radical Stripe be your social media marketing partner. Together, we can leverage the free and paid sides of social media networks to market your business. Social media has a 100% higher lead-to-close rate than outbound marketing. Let’s spend your limited marketing dollars wisely by investing where your potential customers are, on social media. Contact us to find out more about our social media marketing plans.