According to Internet World Stats, over 87% of Americans are online. About 116 million of those use the internet daily. If you want to reach this massive segment of the population your company must have an online presence in the form of a website.
A website is an organization’s flagship marketing channel. It introduces your brand to the world and delivers your message anytime, anywhere. When potential clients search for your services or need more information about your business, your website will be the first place they turn. An effective website gives your organization credibility and compels the visitor to become a customer.
Before you dive headfirst into creating or redesigning your website, take time to think about want your website to accomplish. Who do you want to reach? What actions do you want them to take once they are there? Think about your potential customers’ problems and how to communicate what you offer to solve those problems.
Hiring an experienced marketing agency is a great way to make sure your message is clear, concise and consistent. The marketing agency you hire can help you make some key decisions regarding your website, the most basic of which include: (1) Your domain name (2) your website host and (3) your content management system (CMS).
Your domain name is the web address that a user will type into the internet browser when accessing your site from offline marketing collateral such as business cards or print ads. It is best to keep it memorable, descriptive and as short as possible. Because most users are most familiar with .com as the suffix, it is recommended that you choose it for your domain.
A website host is where your website will be housed. There are several options to choose from including cloud hosting or server-based hosting. Your marketing agency partner will guide you to one that best suits your business purpose, budget and needs.
With a CMS it is easy to create and manage an effective website. Content Management Systems give you the option of making basic updates you your website yourself rather than having to contact your marketing partner each time you need to make a change. Again, the marketing agency you hire will make recommendations among the thousands of options out there.
At Radical Stripe we are experienced at building websites for organizations of all shapes, sizes and business types. Whether you need a simple informational website or an ecommerce website that sells thousands of products, we can help. With numerous options for website platforms, payment methods and functionality, Radical Stripe can design the website that specifically fits your business’s needs and your budget.
We approach web design with your goals as well as user experience in mind. We build clean, easy to navigate and easy to update websites so that your brand message stands out, your website visitors can easily find the information they seek and you can change your content at any time. Since over half of all internet traffic is now on mobile devices, we are committed to making all of the websites we design mobile responsive. In addition, with our background in digital marketing, search engine optimization is at the heart of each website we design.
Contact us today to talk about your website or digital marketing needs. We will have a conversation to discuss your business’s needs, goals and customers. Then we’ll customize a plan and pricing specific to you. Let’s talk soon and get your business the web presence it deserves.