The Internet has completely transformed the way companies market themselves. While some may not think that online marketing is important, the numbers speak for themselves. In fact, there are more than 1 trillion Google searches every year. How many of those are searching for your business and/or your product or service? It is your job to make it easy for them to find you. That’s where digital marketing comes in.
Whether you are a multi-national conglomerate, a mid-size business or a startup, knowing the basics of digital marketing and implementing these strategies will help you attract and retain more customers through the use of online marketing. Here’s a brief overview of online marketing tactics:
Websites
In today’s environment, being without a website is like being without a business card 50 years ago. If a potential client can’t instantly find you, they’ll move on to someone else in the click of a button.
Search Engine Optimization
Make your website work for you. Search engine optimization (SEO for short) ensures that your website will organically rank on search engines like Google, Bing and Yahoo. SEO requires optimizing such things as the URLs, headings, sub headings, text, meta-tags, images, load time, interlinking structures, categorization of content and so much more.
Social Media Marketing
In today’s society, social networks play a significant role in marketing. Your potential customers are using social media, so it is essential that you get in front of them on this growing marketing channel.
Content
If you don’t have good content your SEO, social media and public relations strategies will suffer. Your original content can serve several purposes when you use it for blogs, social media and maybe even other third-party publications.
Blogs
Blogs offer your website fresh content, better search results and links to share on social media. Simply write about what you know and share your expertise. If you don’t have time to write yourself, think about hiring a content specialist. These professional writers develop content with SEO, sales and customer retention top of mind.
Paid Search
The internet has quickly overtaken traditional print and broadcast ads in effectiveness and visibility. You need to drive traffic to your website through Pay Per Click advertising. PPC search engine marketing is highly cost-effective, low-risk and quick to launch.
Display Marketing
Target and retarget potential clients with display banner advertising. The Google Ad Network offers you the ability place display ads for your business on millions of websites.
Video Marketing
Video is eye-catching, dynamic and hugely popular. You can produce short videos and upload them to your YouTube channel then post the link on social media, your website or reach out to more people though promoted online videos.
Analytics
Marketing analytics track ROI and user engagement. Use the insights you gain from analytics to improve your digital marketing campaigns month after month.
Email Marketing
Email marketing keeps you in constant contact with your current and potential customers and is an essential to getting the most out of each you generate online and off.
Mobile
No internet marketing strategy is complete without optimizing for mobile. According to Small Business Trends, 60% of online traffic now comes from mobile devices, so you should be advertising specifically to mobile devices and ensure that your website is mobile friendly.
With an extensive history in digital marketing, working with brands both small and large, local, regional, national and international, Radical Stripe has the knowledge, skill and experience to help you build your business through digital marketing. Contact us to get to started and get Radical!